there is really no way to set "optimal" ticket prices simply because attendance is pretty sensitive to how your team is doing. the sensitivity is not as pronounced as in previous seasons but it fluctuates on success nonetheless. if you feel like you can make a good run for a month then it would make sense to increase ticket prices. i prefer to do small increases while putting a good deal of money into the arena. starting players should look to develop arenas that can bring in revenue that will cover the growing costs of their roster.