How about BBs create a typical pay-to-win rip off BB version elsewhere? Maybe on facebook, or those apps thing. Basically create something like BB, except that it's fast paced, and players must pay real money to achieve success. It attracts a bunch of kids who give money. Then we invest that money into improving BuzzerBeater!
What do you say, an all time great idea, yes? :) Or at least hall of fame worthy.