Hey not a problem, I can help you out. First off, what you are doing is excellent. You do need to train young players and get a trainer that is at least level 3 or 4. Now, it will take some time to train your guys, at least more than 1 season, so that they will be good in competitive play.
Second off, you really do not have to stick with Canadian players. If you are able to find trainees that are Canadian, that's great, but if not, no big deal. Merchandise revenue is a bit more if they are Canadian, but winning is much more important and will get you more revenue as well.
Lastly, go to the help forums and look around old posts and ask questions.
Good luck on your first season. I am also in first season, but I played this before.